BaldwinWoodard2009architecture

tags

Baldwin_C_Y Woodard_C_J platform

url

auther

Baldwin, C.Y. and Woodard, C.J.

bibtex

@incollection{BaldwinWoodard2009architecture,

 title={{The architecture of platforms: a unified view}},
 author={Baldwin, C.Y. and Woodard, C.J.},
 booktitle={Platforms, Markets and Innovation},
 editor={Gawer, A.},
 pages={19--44},
 isbn={1848440707},
 year={2009},
 publisher={Edward Elgar Publishing}

}

@article{BaldwinWoodard2008,

 type={Working Paper Series},
 title={{The Architecture of Platforms: A Unified View}},
 author={Baldwin, Carliss  Y. and Woodard, Jason  },
 year={2008},
 location={http://ssrn.com/paper=1265155},
 language={English}

}

format for references

APA

Baldwin, C. Y., & Woodard, C. J. (2009). The architecture of platforms: A unified view. Platforms, markets and innovation, 19-44.

LNBIP

Baldwin, C.Y. and Woodard, C.J.: The architecture of platforms: a unified view. In: Gawer, A. (ed.) Platforms, Markets and Innovation, pp. 19--44. Edward Elgar Publishing (2009)

memo

Difinition of "Platform"

1. we define as a set of stable components that supports variety and evolvability in a system by constraining the linkages among the other components. (pp.19)

1. the system is partitioned into a set of 'core' components with low variety and a complementary set of 'peripheral' components with high variety \cite{TushmanEtAl2002dominant}. The low-variety components constitute the platform. (pp.19)

Most platform definitions focus on the reuse or sharing of common elements across complex pruducts or systems of production. (p. 22)

modularization

TushmanMurmann2002dominant

the system is partitioned into a set of 'core' components with low variety and a complementary set of 'peripheral' components with high variety. (pp.19)
from
@incollection{TushmanMurmann2002dominant,

 title={{Dominant designs, technology cycles, and organizational outcomes}},
 author={Tushman, M. and Murmann, J.P.},
 booktitle={Managing in the Modular Age: Architectures, Networks, and Organizations},
 editor={Garud, R. and Kumaraswamy, A. and Langlois, R. N.},
 publisher={Blackwell Publishing},
 year={2002}

}

Product development researchers's definition

Projects that created a new generation or family of products for a particular firm

WheelwrightClark1992creating

platform product" : new products that "meet the needs of core group of customers but {are designed] for easy modification into derivatives through the addition, substitution, or removal of features" (P20; emphasis added)
from
@article{WheelwrightClark1992creating,

 title={{Creating project plans to focus product development.}},
 author={Wheelwright, S.C. and Clark, K.B.},
 journal={Harvard business review},
 volume={70},
 number={2},
 pages={67-83},
 year={1992}

}

technology strategists

valuable points of control (and rent extraction) in an industry

industrial economists

RochetTirole2003platform

to characterize products, services, firms or institutions that mediate mediates transactions between two or more groups of agents
(p.21)
@article{RochetTirole2003platform,

 title={{Platform competition in two-sided markets}},
 author={Rochet, J.C. and Tirole, J.},
 journal={Journal of the European Economic Association},
 volume={1},
 number={4},
 pages={990--1029},
 issn={1542-4766},
 year={2003},
 publisher={MIT Press}

}

各者のプラットフォームの定義

MeyerLehnerd1997power

A product platform is a set of common components, modules, or parts from which a stream of derivative products can be efficiently created and launched"(p. 7 in the source book) (p. 22 of this chapter)
from
@book{MeyerLehnerd1997power,

 title={{The power of product platforms: building value and cost leadership}},
 author={Meyer, M.H. and Lehnerd, A.P.},
 isbn={0684825805},
 year={1997},
 address= {New York},
 publisher={Free Press}

}

RobertsonUlrich1998planning(P. 20)

the collection of assets that are shared by a set of products (p. 22 of this chapter)
from
@article{RobertsonUlrich1998planning,

 title={{Planning for product platforms}},
 author={Robertson, D. and Ulrich, K.},
 journal={Sloan management review},
 volume={39},
 pages={19--32},
 issn={0019-848X},
 year={1998}

}

BresnahanGreenstein1999technological(p. 4)

We difine a platform as a bundle of standard components around wich buyers and sellers coordinate efforts (p. 22 of this chapter)
from
@article{BresnahanGreenstein1999technological,

 title={{Technological competition and the structure of the computer industry}},
 author={Bresnahan, T.F. and Greenstein, S.},
 journal={The Journal of Industrial Economics},
 volume={47},
 number={1},
 pages={1--40},
 issn={1467-6451},
 year={1999},
 publisher={John Wiley \& Sons}

}

cited as